Marketing & Branding

Not sure where to start with your new homes marketing or branding – 5 simple tips to remember:

  1. Marketing is your message. Your brand is who you are.

  2. Branding comes first, marketing second

  3. Branding is strategic. Marketing is tactical.

  4. Branding is you. Marketing is the site.

  5. Branding isn’t just a logo!

So many smaller developers make the mistake of not having a brand, using Estate Agents who advertise their own brand over yours. Each site with a different colour scheme and different message. Is your branding looking dated? Do you need a complete makeover?

We’re not a marketing company, we are individuals who know what works and what attracts new homes buyers and can change your total look. Buyers need to drive past your signs and know who you are. We provide uniformity and eye catching simple ideas.

We can look at sites through logical honest independent eyes, looking after all aspects of your new homes branding and site marketing.

We will ensure that:

  • Clearly deliver a message

  • Confirm the brand's credibility in the marketplace

  • Emotionally connect target buyers

  • Motivate the buyer to make a purchase

  • Create loyalty

 

Our fully managed marketing service gives you peace of mind that your development is being managed by a new home’s specialist not just another estate agent. With every aspect taken care of including:

  • Logo and slogan

  • Brochures -  digital and printed

  • Website

  • Social Media set up (see additional page)

  • Effective advertising

  • Experienced site sales staff

  • Full show home (see additional page)

  • Free PR Campaig

We also partner with several estate agents if you need that high street or specialist touch.

© 2006 by Lasting Impressions Property

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